Goal 1
We will be a preferred destination for business
Strategy: Market available spaces, existing industry clusters, and quality of life
Action: Create targeted marketing messages for corporate, entrepreneur, small businesses, and international audiences
KPI: Generate 5 corporate leads/year
Action: Create a dedicated economic development website with interactive tools containing useful economic development and community attribute information
KPI: Generate X Number of page views/month
Strategy: Provide concierge-level location assistance
Action: Establish a point of contact for assisting businesses with site location, permitting, workforce resources, and city services
KPI: Assist 20 businesses/year
Strategy: Activate a business retention and expansion (BRE) program that provides for capacity building and delivers needed resources
Action: Provide funding for job creation for small businesses to obtain machinery/equipment/services or to transition from home-based to a commercial location
KPI: Assist 10 – 15 businesses/year
Action: Conduct corporate outreach visits with partner economic development/business assistance organizations.
KPI: Visit 20 – 25 businesses/year
Strategy: Support the creation of new small businesses
Action: Deliver training courses to entrepreneurs/start-ups
KPI: 80% completion rate
Action: Provide a business incubator space
Goal 2
We will diversify the city’s economy
Strategy: Attract additional target industries and emerging industries
Action: Market to life sciences, advanced manufacturing, and logistics industries
KPI: Generate 10 leads/year
Action: Initiate local networking events
Strategy: Expand opportunities for women and minority-owned businesses
Action: Deliver training and networking opportunities
KPI: Provide 6 – 8 training opportunities/year
KPI: 10 city businesses/year obtain certification as a Florida Certified Business Enterprise (CBE), Small Business Enterprise (SBE) or minority/women-owned business (MWBE)
Action: Increased participation rate (%) for women and minority-owned contractors in City Projects
Goal 3
We will embrace technology and innovation
Strategy: Build on the SMART City Initiative
Action: Incorporate technology solutions into Miramar’s Capital Improvement Plan (CIP)
KPI: At least 3 projects/year using technology solutions
Strategy: Create an Innovation and Technology Program
Action: Establish an Innovation Hub
Goal 4
We will be a quality-of-life place for different life stages
Strategy: Position Miramar’s cultural, recreational, and entertainment amenities to appeal to residents at different life stages (i.e., kids, young adults, mid-age adults, families, and seniors)
Action: Offer a wide range of options in facilities and programs and update as needed to respond to changing community interests
Strategy: Work with education organizations to deliver a range of learning opportunities
Action: Where feasible, partner with education providers to meet targeted education/training needs
Action: Maintain community technology infrastructure to support provider and student needs
Action: Host education fairs
KPI: Attract 100 – 150 attendees/event
KPI: Attract 20 – 25 education organizations/event
Strategy: Support a transportation network that provides options for moving throughout the community
Action: Provide and maintain a system that meets the needs of different users (vehicles, pedestrians, bicyclists, public transportation)
Strategy: Provide for a wide range of housing options
Action: Where feasible, partner to deliver new affordable housing projects
KPI: Annual Increase in new affordable units
Action: Provide support to maintain older housing stock
KPI: Assist 25 – 30 residents/year
Action: Support creative ideas in the housing marketplace
Strategy: Position Miramar to have a robust employment base
Action: Provide areas suitable for different industry sectors and business types/sizes
Action: Host job fairs for city businesses
KPI: Attract 25 -30 businesses/event
KPI: Attract 100 – 150 attendees/event
Goal 5
We will support a talent base for our businesses
Strategy: Promote the city as a place where students can begin careers or start businesses
Action: Market to schools the city's various industries and job types
Strategy: Use quality of place marketing to appeal to young professionals and remote workers.
Action: Collaborate with the Chamber of Commerce and industries to promote networking opportunities
Strategy: Provide for the needs of remote and hybrid workers
Action: Provide “third spaces” in public and mixed use projects
Strategy: Meet the re-skilling/up-skilling needs of residents
Action: Partner with an area college/university to deliver targeted training/education
Strategy: Advocate career and technical education (CTE) career pathways
Action: Partner with the workforce agency and industries to offer training, internships and apprenticeships.
Goal 6